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Services
Fluvius
STERK-houders
Grid operator Fluvius aimed to make their core values as understandable as possible for their employees. The challenge? Develop a concept that not only clearly communicates these values, but also motivates them to incorporate them.
Implementation
To introduce "STERK-houders", we launched an internal campaign, along with a photo shoot with Fluvius employees.
The New Year's event and CEO roadshow provided platforms to support the acronym, complete with a photobooth, temporary tattoos and notebook.
Employee involvement in the campaign provided authenticity and recognition and led to increased understanding of the core values.
Consistently sharing and highlighting "STERK-houder" stories further strengthens the dynamic culture of values within Fluvius.
Samen (Together). Trots (Pride). Engagement. Respect. Klantgericht (Customer-centric).
These are the core values of Fluvius employees that emerged after a thorough analysis.
To embody the values, we came up with the acronym "STERK". Each letter stands for one of the 5 core values.
The Fluvius employees, who act as carriers of the company values, were nominated as the "STERK-houders", the key people who together make up the essence of Fluvius.
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