About us

A strong employer brand is not created by chance. It requires vision, experience, and courage. At Cartel Works, we combine decades of communication expertise with in-depth knowledge of HR and labor markets.

We are a team of strategists, creatives, and specialists in employer branding, recruitment marketing, internal communication, and media. From both a marketing and HR perspective, we build brands that resonate with people and campaigns that deliver results.

We support organizations with strategic projects from start to finish, but we also switch gears quickly and purposefully for communication that needs to work now. Whatever you need, we work to your pace and reality.

Our clients are international organizations, hospitals, SMEs and governments. Every year we create several employer marketing campaigns that have truly worked and continue to work.

At Cartel Works, we believe in an approach that is as flexible as it is thoughtful. Some projects require speed and action, while others need strategy and depth. We tailor our work to your needs, not the other way around.

We always start from insight: into your brand, your culture, the job market and the motivations of candidates and employees. Based on that, we build a story and campaigns that touch and work.

Our approach is both people-centered and results-oriented. We believe in long-lasting relationships, open communication, and clear decisions. No empty promises, just a pragmatic approach that works.

With years of experience working with HR and marketing teams, we know what really matters. What we create is not noise, but lasting connections between brands and people.

As the employer marketing arm of Friends of Cartel, we have access to a whole family of experts: from creative studios and storytellers to digital specialists and performance marketers. Together, we combine strategy, data, media, and imagination for employer marketing with that little bit extra.

Friends of Cartel