Sint-Trudo Hospital

We elevate the familiar concept to a higher emotional level, without losing what people know. The focus is more on the people behind workplace happiness: the colleagues who make Sint-Trudo special. Small teams, warm connections and genuine attention for each other.

In this renewed campaign, the spotlight is on the people. With powerful photography and short motion clips, supported by 3D illustrations of the smiling hearts. They play a more subtle role in the background now. Still present, but with less emphasis than before. As a smile in the background, on a shoulder or on a steering wheel. They remain familiar but show who the real happiness ambassadors are: the employees.

As with the first campaign, we ensured that the new campaign gained traction among staff first. With a Wall of Compliments, playful cards and campaign visuals on internal displays. Every employee received a sticker sheet for their laptop, their car or their bike helmet. Gradually, the heart symbol began popping up outside of the hospital. And on the roads of Sint-Truiden you could barely miss the branded van. A true bringer of happiness… on wheels.

May marked the beginning of our multichannel campaign. Buses with large posters appeared throughout Sint-Truiden, while LED screens in the Stayen football stadium showed the Werkgeluksbrengers. Readers of the local magazine Truieneer couldn’t miss the message either. We ran an online campaign: ranging from Instagram and Facebook to display ads and targeted search campaigns on Google. To maximise visibility in the recruitment process, we partnered with Jobat. Through their own channels and through media outlets such as HLN and HBvL, we were able to reach more relevant candidates. Even during commercial breaks on VTM, viewers saw our campaign while watching their favourite programmes.

This new Werkgeluksbrengers wave makes the story more tangible than ever before. Employees feel more appreciated in their day-to-day work, while potential candidates discover Sint-Trudo as a warm, connected workplace where workplace happiness takes centre stage.