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Services
Creativity is a key factor in marketing and communications. It is not only about genius ideas or campaign concepts, but equally about finding unique perspectives, insights and innovative ways to communicate. Creativity is also essential in employer marketing to reach, attract and retain talent.
Creativity
Creativity: the golden egg. Being creative is about finding solutions within certain boundaries that no one has thought of before. Something new. Refreshing. Du jamais vu. Creativity almost always drives positive impact, helping a brand stand out from its competitors.
For us, creativity isn’t about randomly "going wild" or simply "thinking outside the box." It’s in our DNA. It helps brands stand out in an overcrowded (job) market and differentiate themselves from competing employers.
The goal of creativity? Finding new angles, pushing boundaries, and responding to the needs and expectations of potential candidates in a (literally) unforgettable way.
We never do something “creative” just for the sake of it. That would be counterproductive. There’s no one-size-fits-all formula for creativity—quite the opposite. We always start with a blank canvas, with just one goal: to succeed, stand out, and make a positive impact.
Bart Klerckx, Partner & Creative director
Distinctive
In a market where everyone is shouting, it remains important to stand out in a positive way. With our creativity, employers can take a unique positioning and present their employer brand in an eye-catching way. Creative content makes a lasting impression with potential candidates.
Emotional connection
Creativity also creates an emotional connection between employers and (potential) employees. With clever angles, organizations can demonstrate how their corporate culture, values and mission match the ambition and values of potential candidates. This helps build engagement and attract talent that feels connected to the employer.
Innovation and renewal
Creativity fuels innovation and renewal in employer marketing. Creative thinking and approaches allow employers to generate new ideas and transcend traditional recruiting methods. It allows them to explore new channels - such as social media applications, influencers and emerging technologies - to attract and engage talent in ways that may not have been possible before. The days when job ads were amply sufficient are long gone. A sophisticated media and idea mix is now the nail that we hit.
To choose is not to lose
Making bold choices is crucial, but it also requires a good understanding of the target audience. This allows you to make the right strategic decisions about positioning, audience segmentation and communication channels. By daring to choose, organizations target the right talents and communicate their message more effectively. And choosing, that's what we like to do with you.
Pitfalls
Creativity is not universally blissful. There are also pitfalls that organizations should be aware of. Creativity should always be relevant to the target audience, your field of work and in service of the message to be conveyed. It is important to keep creativity in line with corporate culture and image. And, of course, the message must be clear and understandable to potential candidates. Creativity always works for your brand, never against it.
If you use creativity correctly, you can turn any employer marketing project into a success story. Creativity not only provides gains in terms of reach, attention and recognition, but also makes a deeper connection and delivers better results.
Sandra Vandoren, Partner & Director of Employer Marketing
Gadgets
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Thought FOD Financiën excelled at being gray? Quite the opposite, as this excellent relatable snap proves: the stofFOD. Yep, that too is FOD Financiën.
Influencers
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When you include "thoughtful" and "smart" in your campaign, the most beautiful (and striking) things happen. Like phenom Bockie de Repper, who takes his accountant to Michelin-starred restaurants in search of lost VAT receipts. Just to say: the accounting profession is anything but weekday. You can watch the extended case here.
Photography
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Project developer Matexi is all too proud to be a partner of the Belgian Olympic Team. Olympic values are completely in line with their EVP. That's why we set the bar quite a bit higher than static portraits, and took the Olympians to major Matexi projects, in which they demonstrated their discipline with abandon.
Budget
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You can also make a difference in terms of creativity for local organizations with similar resources. So with De Betermakers we wrote a distinctive and relevant recruitment story with which Sanico, as a small-scale family business, can compete with the big pharmaceutical names and big names in the neighborhood. With results to show for it.
Gamification
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Using interactive game elements to engage employees or candidates? We were able to score extra attention, interest and interactions with potential bus drivers with it. View the full case study.
Technology
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With the combination of LinkedIn Sales Navigator, sponsored content, an external CRM and a carefully curated profile list, we trekked to IT professionals with Digipolis, one of the toughest battlegrounds of the war for talent. With success!
Creativity
It is a strong differentiator and a powerful tool in employer marketing and branding. It requires choices. Choices that your competitor doesn't dare to make. This is how we make the difference. Always in the long term, because the euphoria of one-night stands is always short-lived.
Get in touch
Want to know more? Don’t hesitate. Let’s get in touch.
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