Matexi

Our mission: develop a creative concept that unites Matexi's core business with the Olympic ideology. Moreover, the employer campaign had to score internally and externally. Internally to propagate and strengthen Matexi's values, externally to reinforce the employer brand and increase brand awareness .

Supporting greatness. That's what Matexi does. Not only as an official partner of the BOIC but also for its own employees. We illustrated this headline with images of Belgian athletes practicing their sport on and around Matexi neighborhoods. The photography emphasizes top performance, just as each Matexi colleague excels and excels in his or her role. We also declined the campaign materials into templates that Matexi's communications team could work with.