UZ Leuven

What sets UZ Leuven apart from the rest? Their employees. Every day, they make a difference and challenge themselves. Every day, they push boundaries by striving for better. In doing so, they elevate each other to a higher level. It is these employees that we placed at the heart of the new employer branding: Grensverleggers.

In every department, we found Grensverleggers who wanted to be photographed, interviewed and filmed as ambassadors of UZ Leuven. With all this material, we are now shaping diverse internal image campaigns and recruitment campaigns, with distinctive key messages for each target group.

Since the successful digital launch of the new concept, with no less than 3300 clicks to the UZ Leuven job site, the Grensverleggers have been seen everywhere. In the corridors of the hospital, on the website, in newspapers, on banners on the approach roads to the hospital, on wrapped Lijnbuses and even on TikTok.

We also recently launched a recruiting radio campaign. For this, we enlisted the pumping beats of 2 Unlimited and their hit "No Limit." It’s clear: even after years of collaboration, we still love pushing boundaries together.