Umicore

Our collaboration with Umicore began in 2018 with the translation of the corporate strategy and brand identity to the Belgian job market. We built the strategy for their employer brand bottom-up, analyzed external research, and aligned internal and external perceptions with the expectations of the target audiences.

The result? A messaging framework for the various target groups (operators, support profiles, managers, young graduates and early talents), based on the corporate strategy and brand identity. In the meantime, we have adjusted this framework several times to respond to the continuous changes in the job market.

In our employer branding concept, Umicore employees address potential candidates. For example, "If I could recycle parts of this bus, what could you do?" Experience has taught us that such a personal approach often works well. Each quote also highlights Umicore's groundbreaking and sustainable nature.

For recruitment campaigns, we always opt for a mix of online and offline media. Online, we focus on Facebook, Instagram and LinkedIn, as well as specific job-boosting platforms such as Programmatic, Indeed Push and Jobat Ninja Pack. We combine image ads and video ads for optimal visibility and target the right profiles to generate as many registrations as possible for Umicore's job weekends.

Through Facebook, we have also used Lead Ads, allowing candidates to sign up for a job day in just a few seconds. This enables us to quickly gather a large amount of data on interested individuals. Via our extensive data studio, we can also monitor the campaigns live on the various channels and make adjustments where necessary.

Offline, we go beyond print ads and affichage. Much further. From cinema spots and addressable TV to mirrors in public toilets and a text message campaign to bus affichage and murals. During recruitment campaigns, Umicore is everywhere. If we can deliver such outstanding work for them, what could we do for you?