Tiense Suiker

Tiense Suikerraffinaderij is a reference in the food industry. But the facility in Oostkamp unfortunately cannot yet capitalize on the parent company's strong employer image. It's up to us to spice up their brand awareness, promote their job day and get candidates to sign up.

The recipe at Tiense Suiker Oostkamp certainly won't be lacking. They season job security with a family character and thorough training. Moreover, you work for a financially healthy Belgian top brand, in a dynamic environment where initiative, team spirit and commitment are clearly appreciated.

Together with Tiense Suiker's hr and communications team, we developed a distinctive focus, narrative and key message. We translated this into a bite-sized and appetizing campaign, with a customized campaign site as the central focus. Here candidates found more information and could easily register.

A giant banner graced the facade of the factory while an LED screen caught the attention of passersby. A flyer campaign, an ad in The Sunday and digital signage in local stores and restaurants became our ingredients for the offline campaign. On the digital menu: Facebook ads, programmatic video and Google Search.

Our own employees were constantly affirmed in their employer of choice, resulting in pride, recognition and confidence in their employer. Thanks to our offline and online campaign, brand awareness was increased and the image of the site in Oostkamp was adjusted.

And the job event? It was such a success that a few months later we were able to launch a similar campaign for the Wanze site.