5 insights from the E-recruitment Congress 2024

Monitor the human factor

The advent of AI has a big impact on both the efficiency and quality of your recruiting. But only if your recruiters can work with it. So make sure they are retraining themselves. Because make no mistake: AI alone is not enough to attract candidates. The human factor remains decisive for making valuable contacts. So strong social and communication skills and the ability to think creatively and critically become the most important skills of recruiters.

From 'last one standing' to 'best one standing'

Today, a selection process is often a race to the bottom. Those who don't score well in the first round don't move on. But that doesn't mean the candidate wouldn't have performed well in the second round. AI is changing this. Instead of just collecting data (in the form of cover letters and CVs), certain AI tools can now fully analyze them as well. This way, they extract the profiles that best match. This kind of automation obviously saves a lot of time.

Dare to be skeptical

AI remains impressionable. For example, award-winning journalist and professor of journalism Hilke Schellmann revealed the systemic discrimination and flawed algorithms behind AI. These have negative consequences for specific job seekers and workers. Therefore, arm yourself with a critical eye so you can pierce through the biases of the algorithms that will determine your hires, promotions and layoffs.

AI helps both the recruiter and the candidate

With AI, you can make your application process even smoother and more fun. The result? The candidate experience improves. But as mentioned earlier, it's the human factor that ultimately makes for a top-notch experience. At the same time, AI also makes the job of recruiters more difficult. After all, it allows candidates to write the perfect resume and cover letter. Separating the wheat from the chaff thus becomes a complex task. In addition, AI will make it possible to filter job search results by very specific preferences, such as work culture. Recruiters should therefore optimally gear their job ads to this.

Employer branding becomes more important than ever

As both employers and job seekers will find it easier to match jobs with AI, a strong employer brand will become even more important. Your brand awareness and reputation as an employer, the experiences and testimonials of your employees and your values and culture will determine whether a candidate is willing to share the data necessary for your recruitment process. So a trustworthy (employer) brand becomes a must. You don't build that overnight. We are happy to help you work on this so that you can attract the right talents in an AI-driven world.