Heilig Hart Lier

'Een hart voor zorg' is the motto with which Heilig Hart Lier employees care for some 68,000 patients a year. Those who come to work at Heilig Hart Lier experience it immediately: working here means more than just doing your job. You are surrounded by colleagues with their hearts in the right place. Each and every one of them doing their best every day to be there not only for the patients, but also for each other.

At the end of November 2022, the hospital wanted to host a job event for nurses and facilities staff, among others. With a tour and a look behind the scenes of the various departments, interactive info booths and a meet-and-greet with employees, there was a lot on the program. Our challenge: to bring this program to the people.

As the beating heart of the campaign, we launched a temporary and customized campaign site. Here candidates found all the necessary information and could easily register. We reached our carefully selected target groups with a flyer campaign in the neighboring schools, an advertisement in De Zondag and a targeted and performing campaign on Facebook, Instagram and Google.

Impressions and clicks are nice, registrations for the event are even nicer. With more than 100 registrations, the job event was fully booked well in advance. A boost for the employer image and an unprecedented turnout confirmed our approach. The large-scale and successful campaign also motivated our own employees to be ambassadors and help out during the event. Talk about a heartwarming result!