The energy transition is in full swing. The success of solar panels, digital meters, heat pumps, heat networks and electrified mobility is only increasing. Fluvius is helping to make the energy transition possible, together with cities and municipalities, customers and more than 5,000 employees. Because grid reinforcement sometimes requires major infrastructure work on the power grid. Let's not be silly about that: fun is different.
In the TV spot and campaign idea Netwerken voor Morgen, that electricity grid plays the leading role. Together with director Willem Volker and De Machine, we developed a story in which we literally dive into the core: the electricity cable. Electricity as that invisible and connecting force. Through the cables, we jump from one family life to another and are introduced to the many facets of electricity and its innovative applications, outlining the versatility of Fluvius' mission.
The spot is the start of an extensive campaign on TV and various digital media and will strengthen the entire image of Fluvius in addition to the employer brand.
Set photography: Medialife