SBB

Working at SBB can be summed up as growing smart together. Just like at the Big Four, you can realize your ambitions, seize challenges, and continuously improve yourself. But SBB also wants to showcase its human side, with colleagues who help and support each other so that both you and your clients can move forward confidently.

This philosophy inspired us to create the campaign line "Samen in de juiste flow" We developed various visuals around one key element that is undeniably SBB: the blue logo with the two half-circles. This was replicated in the photos using a sofa, carpet, and props, creating a space that brings people together to collaborate and work, emphasizing the human aspect of SBB.

By paying the necessary attention to casting, the different images also allow us to appeal to the various profiles SBB wants to reach. In turn, the headlines play into the relationship you have as an SBB employee with your clients as well as your colleagues.

We developed the strategy and creative concept for this campaign - which we rolled out in bannering, print and social - and are taking the concept further into all employer branding and recruitment communications.